Apr 202012
 
 

Earlier this week, someone posted this article — $5 million in revenues, 3 years in business, 4 lessons learned: Tips from a successful startup CEO — to OProducers. Santiago Valenzuela quickly responded with the following really useful comments. (I’m reposting them with his permission.)

I really dislike super-generalized “tips” like that. I often find it’s either uselessly general (“Be flexible”) or simply not really useful (“It’s possible to succeed in a recession” — this isn’t news, as evidenced by this 4 year old article.)

I’m nowhere near as successful as that guy, but here’s what I’m learning in my office furniture business. Different observations are, obviously, quite welcome:

1. Focus on what’s important: profits.

Being a small biz guy, everything is held together by bubble gum and shoe string. It’s easy to get lost improving little things and not focusing on the big picture, which is the next action that will move a customer to a sale. For me, that means keeping my name out there on online sites like craigslist and responding promptly to sales calls and emails. For you it might mean something else, but if you’re rearranging chairs instead of doing that, stop. You can literally spend 24 hours a day improving your business, but you need to focus on what’s important — which is making profit, not looking pretty.

I suspect that the thing that is both most important and most likely to get set aside for make-work is sales. Unless you start with significant seed money, you’ll be a salesman, at least at first. If you suck at sales, grab a book (How to Win Friends and Influence People is a great place to start) and learn.

2. Keep your network up.

Approximately 25% of the work I get comes from referrals or returning customers. This is setting up cubicles for offices. It always, always, always requires at least one follow-up phone call. A lot more of your work can come from these, I would bet. Get cards, call people every so often and ask them how they are doing and if they have any additional needs or people they think you would be a good fit with. If you did a good job for them, they like you, and a real person saying “This guy is great” — that is golden advertising that you can’t easily get otherwise.

3. Keep in mind why people buy your product.

Often the pricing for your product is based on your perception of its value — which is based on things like the materials you purchase and the time you put into it. This is the wrong way to go about selling stuff. While it is pretty obvious, I’ve seen others do this too, at surprisingly high levels. Instead, focus on why the customer would want to buy what you’ve got. For me, I emphasize a quick turn-around time and a free consultation where I suggest ways to arrange cubicles/desks to minimize expenses while still covering their needs. To emphasize this, I am starting to experiment with a pricing scheme that’s based on a per-person basis rather than per workstation / cubicle.

I focus on sales-y stuff like that because I have found it’s really rare for people to suck at what their business does. Programmers generally program well, for example. But it’s very easy to try and stick to your core competency and not branch out to where you need to go to succeed, and are probably currently pretty weak. If I could do one thing differently it would be to have gotten on top of sales and networking and spent less time obsessing about my inventory and the pricing. The former is far less important than the latter; if you master the former, you can be much more flexible with the latter.

Anyway, I hope this is useful and actionable, which I think all management advice should be.

I have a strong tendency to fail on Point #1, probably mostly due to some fear of trying the unknown (and perhaps failing) plus some perfectionism. Basically, my brain says: “Oh, that looks big and hard, and you might fail! Let’s tinker with the little stuff instead! You need to get that just right!” I hate being in that mode, but I find it hard to break out of absent some clear big goals to consume my attention. However, merely reminding myself to “stop rearranging the chairs” will be helpful, I know. That will force me to look at my bigger goals, and start working on them.

Where do you struggle?

 

In my live Philosophy in Action Webcast on Sunday morning, I’ll answer questions on responsibility, obligation, and duty, stockpiling medication, poking fun at others’ ideas, encouraging friends to be more purposeful, and more. Please join us for this hour of lively discussion, where we apply rational principles to the challenges of living virtuous, happy, and free lives!

  • What: Live Philosophy in Action Webcast

  • Who: Diana Hsieh (Ph.D, Philosophy) and Greg Perkins

  • When: Sunday, 22 April 2012 at 8 am PT / 9 am MT / 10 am CT / 11 am ET

  • Where: PhilosophyInAction.com/live
Here are the questions that I’ll answer this week:
  • Question 1: Responsibility, Obligation, and Duty: What is the difference between responsibility, obligation, and duty? Often, people use these terms interchangeably. What’s difference between them, if any?

  • Question 2: Stockpiling Medication: Is it wrong to stockpile medication now in the event of an economic crash in the future? We are concerned that increasing economic troubles will raise the prices of some prescription and over-the-counter medications, and make them hard to find in the future. Is it okay to start a stockpile of some medications (most of which have a long shelf-life)? In the case of prescription medications, is it okay to exaggerate to our doctors or play “musical pharmacies” in order to obtain more medication?

  • Question 3: Poking Fun at Others’ Ideas: Is indirectly poking fun at a person’s ideas rude or otherwise wrong? Is posting jokes, pictures, articles, or expressing views that might offend others – including friends and family – rude, offensive, or just in bad taste? For example, is it proper to make jokes about Jesus, Obama, or environmentalism on Facebook – knowing that some of your Facebook friends are Christians, Democrats, or environmentalists? Should a person limit himself to serious arguments?

  • Question 4: Encouraging Friends to Be More Purposeful: How can I encourage my friends to be more purposeful and passionate? I have been certain about my life’s purpose – in terms of what career and personal creative works I’d like to pursue – from a young age. I’ve had friends who are above-average in their academic and career work, and who explore various hobbies, but they do not pursue those activities with eager passion. They say that “do not know what they want out of life” and have not “found their calling.” What is at the root of uncertainty about one’s purpose? Is there a moral breach involved? How can I motivate, encourage, and inspire my friends?
After that, we’ll do a round of totally impromptu “Rapid Fire Questions.”

If you can’t attend the live webcast, you can listen to these webcasts later as audio-only podcasts by subscribing to the Philosophy in Action Podcast RSS Feed:

Be sure to connect with us on social media too.

You can listen to full episodes or just selected questions from any past episode in the Webcast Archive. Also, don’t forget to submit and vote on the questions that you’d most like me to answer from the ongoing Question Queue.

I hope to see you on Sunday morning!

 

Mark your calendars!

Front Range Objectivism’s third annual mini-conference — SnowCon 2013 — will be held from March 13th to 17th in Colorado. I’ve not yet decided whether to host the whole conference in Frisco (as in 2012) or move to Denver for the weekend (as in 2011). I need to review the survey results, then consider what I’d enjoy most. (Selfish, I know!)

In any case, I’ll be posting more details to the page for SnowCon 2013 as they become available, which probably won’t be for a few months. You can also subscribe to the SnowCon e-mail list or FRO’s main announcement list for announcements.

 

Lately, I’ve been re-reading the Greek Bible (a.k.a. “The New Testament”) while listening to Prof. Luke Timothy Johnson’s lecture course, Jesus and the Gospels. Johnson is a believer, unlike Bart Ehrman. But he’s a scholarly, thinking Roman Catholic — not a knee-jerk Biblical literalist. So I’m enjoying the course far more than expected.

When William Stoddard recommended the poem “The Disciple” by Rudyard Kipling on another comment thread, I was intrigued! Better yet, I was not disappointed on reading the poem.

The Disciple
Rudyard Kipling

He that hath a Gospel
To loose upon Mankind,
Though he serve it utterly–
Body, soul and mind–
Though he go to Calvary
Daily for its gain–
It is His Disciple
Shall make his labour vain.

He that hath a Gospel
For all earth to own–
Though he etch it on the steel,
Or carve it on the stone–
Not to be misdoubted
Through the after-days–
It is His Disciple
Shall read it many ways.

It is His Disciple
(Ere Those Bones are dust )
Who shall change the Charter,
Who shall split the Trust–
Amplify distinctions,
Rationalize the Claim;
Preaching that the Master
Would have done the same.

It is His Disciple
Who shall tell us how
Much the Master would have scrapped
Had he lived till now–
What he would have modified
Of what he said before.
It is His Disciple
Shall do this and more….

He that hath a Gospel
Whereby Heaven is won
( Carpenter, or cameleer,
Or Maya’s dreaming son ),
Many swords shell pierce Him,
Mingling blood with gall;
But His Own Disciple
Shall wound Him worst of all!

In the years that I’ve been studying the history and texts of early Christianity, I’ve grown to love and appreciate the Gospels as literature. They’re rich, complex, and philosophical. I’ve also developed some sympathy for Jesus — as much as I disagree with every bit of his preaching — because his message was so quickly and wildly distorted by his followers. To use Bart Ehrman’s language, there’s a gap between the religion proclaimed by Jesus and the religion about Jesus. And it’s huge.

 

In Sunday’s Philosophy in Action Webcast, I discussed the morality of vigilantism. The question was:

Where is the line between justice and vigilantism? When is it moral to take the law into your own hands – meaning pursuing, detaining, and/or punishing criminals as a private citizen? Suppose that you know – without a shadow of a doubt – that some person committed a serious crime against you or a loved one. If the justice system cannot punish the person due to some technicality, is it wrong for you to do so? If you’re caught, should a judge or jury punish you, as if you’d committed a crime against an innocent person?
My answer, in brief:
The vigilante is not an agent of justice, but a threat to innocents and to the foundations of civilized society.
Here’s the video of my full answer:
If you enjoy the video, please “like” it on YouTube and share it with friends via social media, forums, and e-mail! You can also throw a bit of extra love in our tip jar.

Join the next Philosophy in Action Webcast on Sunday at 8 am PT / 9 am MT / 10 am CT / 11 am ET at PhilosophyInAction.com/live.

In the meantime, Connect with Us via social media, e-mail, RSS feeds, and more. Check out the Webcast Archives, where you can listen to the full webcast or just selected questions from any past episode, and our my YouTube channel. And go to the Question Queue to submit and vote on questions for upcoming webcast episodes.

 

Pro-tip: Don’t attempt to dismiss concerns of environmentalists by claiming that the earth has been around for 6000 years, and that’s a long time, so surely this mine won’t cause any problems. I kid you not.

 

In Sunday’s Philosophy in Action Webcast, I discussed the morality of breaking the law. The question was:

When is it moral to break the law? Laws should be written to protect individual rights. Unfortunately, many laws today violate rights. When should I abide by a rights-violating law, and when is it proper to break it?
My answer, in brief:
A person does not have any moral obligation to submit to violations of his rights. However, the proper course – whether complying with the law, breaking the law overtly, or breaking the law covertly – depends on the particulars of the situation. Mostly, get legal advice first!
Here’s the video of my full answer:
If you enjoy the video, please “like” it on YouTube and share it with friends via social media, forums, and e-mail! You can also throw a bit of extra love in our tip jar.

Join the next Philosophy in Action Webcast on Sunday at 8 am PT / 9 am MT / 10 am CT / 11 am ET at PhilosophyInAction.com/live.

In the meantime, Connect with Us via social media, e-mail, RSS feeds, and more. Check out the Webcast Archives, where you can listen to the full webcast or just selected questions from any past episode, and our my YouTube channel. And go to the Question Queue to submit and vote on questions for upcoming webcast episodes.

 

First, the plan commonly attributed to either Mark Twain or M. J. Shields:

For example, in Year 1 that useless letter “c” would be dropped to be replased either by “k” or “s”, and likewise “x” would no longer be part of the alphabet. The only kase in which “c” would be retained would be the “ch” formation, which will be dealt with later.

Year 2 might reform “w” spelling, so that “which” and “one” would take the same konsonant, wile Year 3 might well abolish “y” replasing it with “i” and Iear 4 might fiks the “g/j” anomali wonse and for all.

Jenerally, then, the improvement would kontinue iear bai iear with Iear 5 doing awai with useless double konsonants, and Iears 6-12 or so modifaiing vowlz and the rimeining voist and unvoist konsonants.

Bai Iear 15 or sou, it wud fainali bi posibl tu meik ius ov thi ridandant letez “c”, “y” and “x” — bai now jast a memori in the maindz ov ould doderez — tu riplais “ch”, “sh”, and “th” rispektivli.

Fainali, xen, aafte sam 20 iers ov orxogrefkl riform, wi wud hev a lojikl, kohirnt speling in ius xrewawt xe Ingliy-spiking werld.

Second, the plan to turn English into German. (I remember seeing this forwarded via e-mail when I was in college, and I’m delighted to have found it again!)

The European Commission have just announced an agreement whereby English will be the official language of the EU rather than German, which was the other possibility. As part of the negotiations, Her Majesty’s government conceded that English spelling had some room for improvement and has accepted a 5 year phase in plan that would be known as “EuroEnglish”:

In the first year, “s” will replace the soft “c”– Sertainly this will make the sivil servants jump with joy. The hard “c” will be dropped in favor of the “k”. This should klear up konfusion and keyboards kan have 1 less letter.

There will be growing publik enthusiasm in the sekond year, when the troublesome “ph” wil be replaced with the “f”. This will make words like “fotograf” 20% shorter.

In the 3rd year, publik akseptanse of the new spelling kan be expected to reach the stage where more komplikated changes are possible. Governments will enkorage the removal of double letters, which have always been a deterent to akurate speling. Also, al wil agre that the horible mes of the silent “e”‘s in the language is disgraceful, and they should go away.

By the 4th yar peopl wil be reseptiv to steps such as replasing “th” with “z” and “w” with “v”. During ze fifz yar, ze unesesary “o” kan be dropd from vords kontaining “ou” and similar changes vud of kors be aplid to ozer kombinations of leters. After zis fifz yer, ve vil hav a reli sensibl riten styl. Zer vil be no mor trubls or difikultis and evrivun vil find it ezi tu understand ech ozer.

ZE DREM VIL FINALI KUM TRU

Ha! English spelling rawks!

 

Today, I finally moved Philosophy in Action’s announcement e-mail list from Cove to its new home on MailChimp. (The company is being acquired, and its lists are being shut down.) So if you’d like to receive a review of happenings on Philosophy in Action in your inbox once per week, subscribe!

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