Trey Peden on Online Marketing and Privacy
Radio Interview: 12 June 2013
I interviewed Trey Peden on "Online Marketing and Privacy" on 12 June 2013. Listen to or download this episode of Philosophy in Action Radio below.
What do online marketing companies know about you? How do they gather data? Should you be alarmed by that? If so, what tools can help you protect your privacy online?
Trey Peden is a seasoned online marketing professional who has been designing, building, and refining users' online brand experiences for over 15 years. He works for Acxiom Corporation – one of the largest marketing data, technology, and services vendors in the world – as a product marketer for their digital marketing suite of tools.
- Duration: 1:06:22
- Download: MP3 File (22.8 MB)
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- Major kinds of online advertising
- The market for advertising
- The data collected on the internet
- The concerns about privacy online (embarrassment, discrimination, manipulation, identity theft, and government)
- The kinds of data collected online
- The industry standards
- Why poorly-targeted ads happen
- The ideal of ad-targeting
- Social media advertising
- The difficulty of marketing effectively
- Protecting your privacy online
- The "creeping" criticism
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I'm Dr. Diana Brickell (formerly Diana Hsieh). I'm a philosopher, and I've long specialized in the application of rational principles to the challenges of real life. I completed my Ph.D in philosophy from the University of Colorado at Boulder in 2009. I retired from work as a public intellectual in 2015.
From September 2009 to September 2015, I produced a radio show and podcast, Philosophy in Action Radio. In the primary show, my co-host Greg Perkins and I answered questions applying rational principles to the challenges of real life. We broadcast live over the internet on Sunday mornings.
My first book, Responsibility & Luck: A Defense of Praise and Blame, can be purchased in paperback and Kindle. The book defends the justice of moral praise and blame of persons using an Aristotelian theory of moral responsibility, thereby refuting Thomas Nagel's "problem of moral luck." My second book (and online course), Explore Atlas Shrugged, is a fantastic resource for anyone wishing to study Ayn Rand's epic novel in depth.
I can be reached via e-mail to [email protected].