Wow, last I heard the world of Firefly was dead and buried. Not so, according to this interview with Joss. First, some context: A Collector’s Edition DVD of Serenity will be released later in August. (Yes, you can pre-order it now, just as I’ve done.)
So after all is said and done, was Serenity profitable? Do you consider it a success?
Joss Whedon (JW): It’s a success to the studio or else we wouldn’t be doing a special edition DVD. They actually admitted as much on paper, which you know studios are loathe to do, and that was actually from the theatrical. Theatrical was a disappointment, as everyone knows, but it did go into the black. Then the DVD came and they took me aside and said “We can’t keep these things on the shelf. We want to do a special edition.” And I didn’t want to hear that because I knew it would have to be a truly special edition to make me happy. There had to be a real reason, some real goodies.
So what will the special edition have for us?
JW: We took some stuff from the region two version; the making of — a really beautiful one that’s a bit longer. It has the first read through for the movie with the cast, two years after the show ended. And it has the River Tam sessions, the stuff I did on the internet with Summer. We got to do another commentary too, Nathan, Summer, Ron and Adam — I made sure it didn’t go the same direction as the first commentary. It feels like this version will be something more for the people who would tend to buy both.
So give me hope for a Serenity II
JW: Hope for it probably rests with this DVD.
Well I’ll buy one.
JW: Actually I will too, people ask me why I would buy my own DVD and I tell them do you have any idea how awesome it is to buy your own movie?
So then you’re saying we’ve got a chance?
JW: Well it’s probably not being discussed in boardrooms right now, but the fact of the matter is if it makes enough money sooner or later they say “hey, this is money!” Also there are paradigms that are much cheaper, it doesn’t have to be enormous. But on the other hand I’m happy to say all of my actors are working very hard. It’s not the same situation where we all threw in for pennies because we had to finish telling that story. Now that situation might be harder to bring about.