The Undercurrent

 Posted by on 18 February 2006 at 10:22 pm  The Undercurrent
Feb 182006

The Undercurrent, the Objectivist campus newspaper, is seeking submissions for its sixth issue:

After publishing over 20,000 copies of our fifth issue–and distributing it on over 32 campuses across North America–we are excited to begin work on our sixth. The next deadline for submissions is March 1st.

At present, we are anticipating that the next issue, due out in April, will focus mainly on foreign policy. As usual, however, we are interested in looking at submissions on all topics, so please feel free to submit anything you think may be of general interest to a college audience unfamiliar with Objectivism.

Whatever your idea, it also helps to email an abstract of your topic in advance of the deadline. This way we can let you know if yours is the kind of piece we’re interested in running.

Send your inquiries about submissions to [email protected].

If you wish to distribute copies of The Undercurrent at your campus, you can order them online for the bargain price of about $8.75 for 250 copies. Oakes suggests distributing them via guerilla marketing:

I’ve been thinking about ways of applying the idea of decentralized guerilla warfare to marketing. Specifically, to marketing our Objectivist Club using issues of The Undercurrent (TU) containing fliers about the club. I think I may have found a solution.

Normal mainstream paper distribution entails centralized locations of bins and piles of papers that people pick up. We can’t do this with TU for several reasons: (1) It’s easy for people to maliciously throw away the entire pile because they don’t like our ideas, (2) there are few if any locations where we can even distribute, and (3) we don’t have a large number of copies, so we’d only be in a few locations.

The solution? Guerilla distribution. Forget about piles of TU, simply leave individual copies on tables and chairs all over campus. This solves all three problems: (1) Nobody can remove them unless they scour the entire campus, (2) there are tables and chairs _everywhere_, and (3) they will blanket the entire campus, reaching the maximum number of eyeballs.

Since I’ve only over read one of the two CU Boulder papers when left on tables and the like, that strikes me as a good idea.

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