On Wednesday’s episode of Philosophy in Action Radio, I interviewed online marketing professional Trey Peden about “Online Marketing and Privacy.” The podcast of that episode is now available for streaming or downloading.
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Podcast: 12 June 2013
What do online marketing companies know about you? How do they gather data? Should you be alarmed by that? If so, what tools can help you protect your privacy online?
Trey Peden is a seasoned online marketing professional who has been designing, building, and refining users’ online brand experiences for over 15 years. He works for Acxiom Corporation – one of the largest marketing data, technology, and services vendors in the world – as a product marketer for their digital marketing suite of tools.
Listen or Download:
- Duration: 1:06:22
- Download: Standard MP3 File (22.8 MB)
- Tags: Business, Crime, Government, Law, Marketing, Privacy, Technology
Topics:
- Major kinds of online advertising
- The market for advertising
- The data collected on the internet
- The concerns about privacy online (embarrassment, discrimination, manipulation, identity theft, and government)
- The kinds of data collected online
- The industry standards
- Why poorly-targeted ads happen
- The ideal of ad-targeting
- Social media advertising
- The difficulty of marketing effectively
- Protecting your privacy online
- The “creeping” criticism
Links:
- Trey Peden
- Display LUMAscape
- BEHOLD: The First Banner Ad Ever — From 1994
- Bad Contextual Ads
- 30 Examples of Retargeting
- IAB Internet Advertising Revenue Report
- United States Privacy Laws
- NAI’s Draft Code of Conduct
- Blue Kai
- Google Ad Preferences
- Your Ad Choices
- Ghostery
- FireBug
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Philosophy in Action Radio focuses on the application of rational principles to the challenges of real life. It broadcasts live on most Sunday mornings and many Thursday evenings over the internet. For information on upcoming shows, visit the Episodes on Tap. For podcasts of past shows, visit the Show Archives.
