Trey Peden on Online Marketing and Privacy
Radio Interview: Wednesday, 12 June 2013
I interviewed Trey Peden on "Online Marketing and Privacy" on Philosophy in Action Radio on Wednesday, 12 June 2013. You can listen to or download the podcast below.
What do online marketing companies know about you? How do they gather data? Should you be alarmed by that? If so, what tools can help you protect your privacy online?
Trey Peden is a seasoned online marketing professional who has been designing, building, and refining users' online brand experiences for over 15 years. He works for Acxiom Corporation – one of the largest marketing data, technology, and services vendors in the world – as a product marketer for their digital marketing suite of tools.
- Duration: 1:06:22
- Download: MP3 File (22.8 MB)
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- Major kinds of online advertising
- The market for advertising
- The data collected on the internet
- The concerns about privacy online (embarrassment, discrimination, manipulation, identity theft, and government)
- The kinds of data collected online
- The industry standards
- Why poorly-targeted ads happen
- The ideal of ad-targeting
- Social media advertising
- The difficulty of marketing effectively
- Protecting your privacy online
- The "creeping" criticism
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I'm Dr. Diana Hsieh. I'm a philosopher specializing the application of rational principles to the challenges of real life. I received my Ph.D in philosophy from the University of Colorado at Boulder in 2009. My dissertation defended moral responsibility and moral judgment against the doubts raised by Thomas Nagel's "problem of moral luck."
My radio show, Philosophy in Action Radio, broadcasts live over the internet on Sunday mornings and Wednesday evenings. On Sunday mornings, I answer four meaty questions applying rational principles to the challenges of real life in a live hour-long show. Greg Perkins of Objectivist Answers co-hosts the show. On Wednesday evenings, I interview an expert guest about a topic of practical importance.
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